September 2007

Sportfishing Industry Members Honored For Anglersí Legacy Leadership

Six Companies Recognized For Exceptional Achievement

LAS VEGAS During ICAST 2007, the sportfishing industry’s annual trade show, six members of the American Sportfishing Association were recognized by the Recreational Boating and Fishing Foundation (RBFF) for exceptional achievement in encouraging anglers to take the Anglers’ Legacy pledge and commit to taking more people fishing.

Recipients of the inaugural Anglers’ Legacy Leadership Award are Bass Pro Shops, BASS/ESPN Outdoors, FISHHER, Penn Fishing Tackle Manufacturing Company, The Red Drum Tackle Shop, Inc. and Shimano American Corporation. Anglers’ Legacy is an RBFF program that encourages avid anglers to commit to sharing their passion for fishing by taking friends and family out on the water.

According to a recent RBFF survey each Anglers’ Legacy Ambassador, or avid angler, generates about $120 in fishing tackle and equipment per pledge. Anglers’ Legacy was launched to the sportfishing industry at ICAST in 2006. The campaign asks avid anglers to share their passion for fishing, driving them to where they’re asked to “Take the Pledge” – promising to take one new person fishing each year. In its first year, the program has garnered nearly 10,000 pledges.

ASA Member Involvement

Bass Pro Shops organized an in-store pledge drive with Anglers' Legacy sign-up stations in each one of their stores. Promoted through special signage at their store grand openings, those who “Take the Pledge” using the Bass Pro Shops partner code are entered into a drawing to win a Johnny Morris Signature Series baitcast rod and reel combo.

BASS/ESPN Outdoors sponsored an Anglers’ Legacy pledge drive that places individuals who enter a special promotion code when taking the Pledge into a sweepstakes that includes a Grand Prize trip to Walt Disney World in Orlando, Fla., and a fishing excursion with the editor of Bassmaster magazine.

Fishing pro Linda Berry, on behalf of tackle company FISHHER, personally promoted the Anglers’ Legacy program, collecting pledges at the Bassmaster Classic, Bassmaster American and Women’s Bassmaster Tournaments.

Penn Fishing Tackle Manufacturing Company promoted the Anglers’ Legacy program through Web banners and links, generating a significant amount of Web traffic to the Anglers’ Web site.

The Red Drum Tackle Shop, Inc. in Buxton, N.C., created a link to on their Web site and added a personal touch to the program by promoting it in-store through conversations with customers. Red Drum’s efforts have also generated a significant amount of Web traffic for

Shimano American Corporation took Anglers’ Legacy on the road as part of their nationwide fishing tour and held an Anglers’ Legacy banner signing for its employees.

For more information about the program, visit or call RBFF at (703) 519-0013.