July 2006

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Havasu Dealer Among Seven To Become Marine Industry Certified

CHICAGO — Seven more boat dealerships recently became certified under the Grow Boating Initiative’s Marine Industry Dealership Certification program — among them, The Boat Broker, Lake Havasu City, Ariz.

All newly-certified dealerships participated in Marine Industry Dealership Certification Launch Workshops across the country prior to earning their "certified" status.

"[The] seven dealerships now join the ranks of many others already aboard the dealership certification bandwagon," says Phil Keeter, president of the Marine Retailers Association of America (MRAA).

"The Marine Industry Dealership Certification status confirms their individual commitments to servicing customers in the best possible manner and improving the boating experience across the board."

Dealer Certification actively addresses one of the main issues limiting growth in the marine industry: customer service. An effective dealership certification program that provides both consumer and dealer benefits is fundamental to the industry’s Grow Boating Initiative. 

The new Marine Industry Dealership Certification program was developed by dealers, for dealers and focuses on the areas that affect dealership quality—operations, facilities, professional sales/service processes, customer satisfaction and employee training/satisfaction.

A total of 276 dealerships have enrolled in the Marine Industry Dealership Certification program to date. There are 54 that have completed the certification process and earned the "Marine Industry Certified" designation.

Marine Industry Dealership Certification is part of the industry’s Grow Boating Initiative, an integrated effort among organizations with an interest in the recreational marine industry to promote the boating lifestyle and improve the boating experience.  A strategic set of programs focusing on all areas of boating including water access, dealer and product certification, marketing, and research is designed to increase participation in boating and improve sales of marine products and services. 

For more information, visit www.GrowBoating.org.

Additional launch workshops are being planned for the fall, and details including dates and locations will be posted on www.GrowBoating.org shortly. Any group of marine dealers interested in booking a launch meeting for their area should contact Grow Boating dealer certification program manager Elizabeth McAllister at (312) 946-6500; emcallister@DealerCertification.org.

For more information about the Marine Industry Dealership Certification program, contact McAllister


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