|CHICAGO — Seven more boat dealerships recently became
certified under the Grow Boating Initiative’s Marine
Industry Dealership Certification program — among them, The
Boat Broker, Lake Havasu City, Ariz.
All newly-certified dealerships participated in Marine
Industry Dealership Certification Launch Workshops across
the country prior to earning their "certified" status.
"[The] seven dealerships now join the ranks of many
others already aboard the dealership certification
bandwagon," says Phil Keeter, president of the Marine
Retailers Association of America (MRAA).
"The Marine Industry Dealership Certification status
confirms their individual commitments to servicing customers
in the best possible manner and improving the boating
experience across the board."
Dealer Certification actively addresses one of the main
issues limiting growth in the marine industry: customer
service. An effective dealership certification program that
provides both consumer and dealer benefits is fundamental to
the industry’s Grow Boating Initiative.
The new Marine Industry Dealership Certification program
was developed by dealers, for dealers and focuses on the
areas that affect dealership quality—operations, facilities,
professional sales/service processes, customer satisfaction
and employee training/satisfaction.
A total of 276 dealerships have enrolled in the Marine
Industry Dealership Certification program to date. There are
54 that have completed the certification process and earned
the "Marine Industry Certified" designation.
Marine Industry Dealership Certification is part of the
industry’s Grow Boating Initiative, an integrated effort
among organizations with an interest in the recreational
marine industry to promote the boating lifestyle and improve
the boating experience. A strategic set of programs
focusing on all areas of boating including water access,
dealer and product certification, marketing, and research is
designed to increase participation in boating and improve
sales of marine products and services.
For more information, visit
Additional launch workshops are being planned for the
fall, and details including dates and locations will be
www.GrowBoating.org shortly. Any group of marine dealers
interested in booking a launch meeting for their area should
contact Grow Boating dealer certification program manager
Elizabeth McAllister at (312) 946-6500;
For more information about the Marine Industry Dealership
Certification program, contact McAllister